conatus · Latin, 17th c.

The effort by which each thing strives to persevere in its being, and to become more fully what it is.

Spinoza, Ethics, 1677

Delightful consumer products

Founders and operators, building what we wished existed.

Conatus is a consumer app studio run by people who have built and sold companies before. We started Conatus to build the kind of products we kept wishing somebody else would create. So now we create them, one at a time, each built with care and meant to earn its place on your home screen.

We're a small team. Everyone here works directly with the founders, owns a whole area of the product, and holds equity in the company. If that sounds like your kind of place, write to us at founders@conatus.studio.

How we work

What we hold ourselves to, on every product.

Top tier, or it doesn't ship.
We put our work next to the best products in the world before we put it in front of anyone. If it doesn't belong there yet, it waits.
Move fast. Stay thoughtful.
Short loops, a small team, and decisions made the day they come up. Speed is a feature. Carelessness is not.
We use what we build.
If it doesn't survive our own Sunday morning, it doesn't ship.
Sonder
Our first productLaunching soon
Sonder
Chapter one

Chapter one · The bookshopClose  ·  1

Interactive fiction that bends to the person reading it.

sonder, n. the realisation that every passerby is living a life as vivid and complicated as your own.